Accor, a world-leading hospitality team, has signed a milestone settlement with Naia Trends to expand two Swissôtel addresses, marking the logo’s debut on Egypt’s Mediterranean coast in Ras El Hekma.
The partnership settlement will see Accor function Swissôtel Ras El Hekma and Swissôtel Flats Ras El Hekma, either one of which might be set to open in Q3 2027, strengthening Accor’s presence at the North Coast of Egypt.
Boasting a main seafront location, Swissôtel Ras El Hekma and Swissôtel Flats Ras El Hekma will be offering 250 keys and 100 branded flats with get entry to to intensive wellness-focused facilities. Embodying energy and galvanizing practical dwelling, each and every room and place of abode will be offering delicate convenience, useful layouts, and panoramic sea perspectives. The openings will permit travellers to experience one-of-a sort vacations or spend money on residential property to experience coastal dwelling within the year-round vacation spot.
Swissôtel Flats Ras El Hekma, joins different Swissôtel branded place of abode tasks in Egypt, Türkiye, Qatar, Georgia and Vietnam. Nestled in a super location, with instant proximity to the Ras El Hekma Giga undertaking, residential homeowners at Swissôtel Flats Ras Al Hekma will experience unique advantages from the Accor Possession Advantages program, which extends VIP advantages and privileges around the globe, together with increased standing within the team’s way of life loyalty program, ALL – Accor Reside Countless.
Duncan O’Rourke, Leader Govt Officer for Accor’s Top rate, Midscale & Financial system Department within the Center East, Africa & Asia Pacific stated:
“We’re proud to spouse with Naia Trends to expand this gorgeous stretch of sea coast and ring in a brand new technology for Egypt’s coastal tourism trade. With our Swissôtel openings, we can be offering global-standard products and services and amenities for recreational travellers, industry travellers, and citizens alike, with the advance additionally being an attractive funding alternative.”
Swissôtel Lodge Ras El Hekma and Swissôtel Flats Ras El Hekma will be offering the most efficient of global eating, with two eating places – an all-day eating and strong point providing – along a seaside and pool bar and front room, permitting visitors to savour the pretty sea coast.
Moreover, the houses will boast a Purovel Spa, health centre, seaside membership and world-class MICE amenities – together with a 1,000 sq. metre ballroom and 4 assembly rooms.
Hisham El Danasoury, Leader Govt Officer Naia Trends, shared: “We’re extremely joyful to spouse with Accor, probably the most international’s main hospitality teams, for this enormous undertaking – bringing any such recognised international emblem to a regionally well-liked, but nonetheless globally unknown a part of the sector. Ras El Hekma’s white sand seashores and unspoilt Mediterranean seas are a real hidden gem, with this partnership marking the start of an exciting adventure to exhibit it to a world target market.”
Ras El Hekma heralds a brand new technology for Egypt’s coastal tourism trade, propelling the regionally well-liked vacation spot onto the global degree. Egypt’s North Coast, with its white sandy seashores and blue waters, has lengthy been a favorite amongst Egyptians and Gulf Cooperation Council nationals, with a rising hobby available in the market for residential trends. Ras El Hekma used to be just lately granted a significant global funding of USD 35 Billion by means of UAE-based Abu Dhabi Sovereign Wealth Fund (ADQ). The mixed-use building will turn into the 130 million sq. metre sea coast right into a year-round town with residential, hospitality, and academic trends – making it a main location for residential funding.
Swissôtel Lodge Ras El Hekma and Swissôtel Flats Ras El Hekma are the newest signings in Accor’s enlargement throughout Egypt, with a portfolio which recently spans 24 lodges with over 5,000 keys throughout its top class, midscale and financial system portfolio in addition to 40 lodges with over 12,000 keys in its luxurious and way of life portfolio. Along with the Swissôtel houses signed in Ras El Hekma, Accor is ready so as to add 5 extra houses beneath its top class, midscale and financial system manufacturers to Egypt by means of 2027, encompassing greater than 1,000 keys throughout 16 houses. The gang may even upload over 4,600 keys to its luxurious and way of life portfolio.
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