COLUMBUS, Ohio—Pink Roof promoted Lisa Jordan to vice chairman of selling. With just about two decades within the hospitality business, Jordan joined Pink Roof in 2021 to guide an built-in virtual advertising and marketing staff. Her management has spanned the corporate’s virtual platforms from internet to promoting to social media. She performed a task in improving Pink Roof’s site and collaborated with verbal exchange, gross sales, earnings control, and operations to create an progressed buyer revel in and pressure earnings.
“I sit up for the chance my new function gives to proceed turning in Pink Roof’s price to our visitors and house owners,” stated Jordan. “I’ve a robust staff and a transparent venture to satisfy the evolving expectancies of vacationers. This staff has the creativity, smarts, and unravel to satisfy as of late’s demanding situations and construct new successes for our emblem.”
“Lisa is an impressive asset on our management staff and a secret weapon in our advertising and marketing combine,” stated Marina MacDonald, Pink Roof leader advertising and marketing officer. “Her promotion is correct for the corporate and a mirrored image of the price she brings to this vital serve as, and I do know that she’s going to achieve her new function.”
Jordan is accountable for creating and executing the corporate’s advertising and marketing and virtual methods to pressure industry expansion and toughen the logo.