PRG Hospitality Workforce, the unbiased lodge model in the back of award-winning locations together with Sparrows Resort, Sands Lodge & Spa, White Water Cambria and extra, lately introduces its newly reimagined mum or dad model, Not unusual Thread Inns, which can substitute the PRG moniker throughout all sides of gross sales, advertising, branding and company family members. Not unusual Thread, the corporate’s new identification, has been delivered to existence with a brand new portfolio web page, branding and messaging, designed to cohesively constitute their imaginative and prescient of modern, design-centric boutique hospitality.
The emblem’s present number of motels inside of California contains Casa Laguna Lodge & Spa in Laguna Seashore; The Prospect Hollywood in Los Angeles; Sands Lodge & Spa, Vacation Area and Sparrows Resort in Palm Springs; San Luis Creek Resort in San Luis Obispo; and White Water Cambria and Cambria Seashore Resort within the Central California coastal enclave of Cambria. All of the motels and any new long run openings, together with locations in Carmel-by-the-Sea and Paso Robles, California, might be branded beneath the Not unusual Thread Inns umbrella, along its on-property number of signature eating places and spas, together with the famend The Red Cabana at Sands Lodge & Spa and The Barn Kitchen at Sparrows Resort. The crew’s first lodge estate, Colony Arms Lodge in Palm Springs, debuted in 2008 and used to be later bought in 2012.
“Not unusual Thread represents a very powerful and provoking evolution for our corporate,” stated David Dittmer, co-founder of Not unusual Thread Inns (previously PRG Hospitality Workforce). “Our motels have change into synonymous with an excessively particular hospitality revel in that places design, customized facilities, and a real sense of comfortable luxurious at the leading edge and we really feel that this new model imaginative and prescient captures that way fantastically.”
Not unusual Thread’s new web page includes a entire aesthetic rebranding for the corporate, together with a reimagined brand, model narrative, imagery, video content material and storytelling. Inner and exterior communications replicate the Not unusual Thread ethos, “with each keep, there’s a tale” and the logo’s social media channels and inner company platforms will replicate the brand new model identification as smartly. New brand-wide choices for visitors are quickly to practice.
Not unusual Thread motels together with Casa Laguna Lodge & Spa, The Prospect Hollywood, Sands Lodge & Spa, Vacation Area Palm Springs and White Water Cambria had been featured on Condé Nast Traveler’s coveted Scorching Checklist along placements on VOGUE.com, Forbes.com, The New York Occasions, Architectural Digest, The Monetary Occasions, The Wall Boulevard Magazine, goop, and lots of extra. Maximum not too long ago, San Luis Creek Resort, Sparrows Resort, Vacation Area Palm Springs and The Prospect Hollywood have been awarded coveted One Key award designations from MICHELIN Information. The emblem’s inventive companions come with designers Martyn Lawrence Bullard and Nina Freudenberger, amongst others.
“We started our hospitality adventure with the Colony Arms which cemented our pastime for the possibility of independently minded motels and we’re immensely proud to rejoice the continuing enlargement and development of our model and portfolio with the debut of Not unusual Thread Inns,” stated Britten Shuford, co-founder of Not unusual Thread Inns (previously PRG Hospitality Workforce).
“As long-time collaborators, I’ve had the excitement of looking at this crew flip many years of revel in in hospitality and repair into one of the maximum particular locations in California,” stated Bullard. “Weaving all of them in combination beneath a cohesive, targeted imaginative and prescient – each aesthetically and bodily – will upload much more attract and presence to their stunning portfolio of small motels because it continues to develop and make bigger.”
For more info on Not unusual Thread Inns, please talk over with the all-new commonthreadhotels.com or practice @commonthreadhotels.
About Not unusual Thread Inns
Not unusual Thread Inns is a Los Angeles-based boutique lodge corporate identified for its award-winning portfolio of bespoke, lifestyle-driven unbiased homes all the way through California, together with The Prospect Hollywood in Los Angeles, Casa Laguna Lodge and Spa in Laguna Seashore, Sparrows Resort in Palm Springs, White Water and Cambria Seashore Resort in Cambria, Vacation Area in Palm Springs, Sands Lodge & Spa in Indian Wells, and extra. Established in 2013 as PRG Hospitality Workforce (rebranded in 2024 as Not unusual Thread), Not unusual Thread’s center of attention is on discovering and restoring extremely curated motels in high locations inside of California with an eye fixed for distinctive, impressed design, comfy facilities and a extremely customized solution to luxurious provider for lately’s era. The corporate’s enlargement technique and ethos is all for boutique-style innovation and high quality at the start, profitable them awards and popularity from Condé Nast Traveler, Trip + Recreational, Forbes, The New York Occasions, Wall Boulevard Magazine, Architectural Digest and many extra. For more info, talk over with commonthreadhotels.com or practice @commonthreadhotels.