Matter line: Salam Aidilfitri from The Datai Langkawi
Despatched: April 2024
Emblem: The Datai Langkawi
Class: Inspiration
Resort location: Malaysia (APAC)
Our ideas:
The Datai Langkawi, a five-star seaside lodge positioned within the center of the rainforest, successfully used segmentation to its merit and focused visitors positioned in Malaysia and the Heart East. The gorgeous one-time electronic mail marketing campaign paid homage to Aidilfitri, a Muslim birthday party international that marks the tip of the month-long dawn-to-sunset fasting of Ramadan.
The marketing campaign integrated a video that featured the lodge and needed visitors a non secular renewal rising from the holy month of Ramadan. Because of the joyous marketing campaign, The Datai Langkawi exceeded expectancies, securing over 200 room nights — all from visitors who opted to guide immediately. No longer best did this vacation marketing campaign encourage bookings, but it surely additionally unfold pleasure and joyful celebration to all who skilled it.
Open fee: 49.2% (regional moderate is 34.1% for section dimension)
Click on-through fee: 3% (regional moderate is two.2% for section dimension)
Room nights booked: 228